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Most Brides nowadays are not requiring their Maids of Honor and Bridesmaids to order matching shoes. This is particularly good since the shoes are often dyed to match the dress, guaranteeing you'll never be able to wear the shoes ever again either! Assuming the Maid of Honor has the liberty of choice, it's still important to select the wedding shoes wisely according to a few different factors: heel height, comfort, and appropriateness.
The Maid of Honor should select the heel height of the shoes based on a couple of things. First, she should take the height of the Bride, and the Bride's shoe choice, into consideration. As a caring Maid of Honor, you should make an effort not to tower over the Bride with several inches of heel. I know that there are cases where the Bride is quite short and the Maid of Honor is tall. In this instance, the Maid of Honor can at least minimize the height difference by choosing flat or nearly flat shoes. The Bride will thank you!
The other relevant factor on shoe heel height is how comfortable the Maid of Honor is walking in heels. As a main participant in the wedding, you are about to walk, stand, and dance in front of a large crowd of people. Consider choosing heels which will not make you walk awkwardly, risk falling, or otherwise coming across as clumsy. Unless you choose heels you're uncomfortable with, no one is going to be focusing on the Maid of Honor's feet!
Besides an appropriate heel height, try to choose wedding shoes which are not slippery, ill-fitting, or otherwise difficult or potentially painful to walk in. As I discussed above, the Maid of Honor does not want to make a negative spectacle of herself. And furthermore, the Maid of Honor is likely to be happier, and therefore a more enthusiastic supporter of the Bride, if her feet aren't aching before she even makes it down the aisle. And for goodness sake, don't forget to break the shoes in before the wedding day. You'll be glad you did!
Depending on the wedding ceremony venue, make sure the shoes match the occasion. The right shoes for an outdoor beach ceremony are not the same as those for a fireside winter holiday wedding. One quick tip for the Maid of Honor: If the wedding is outside in the grass or dirt, heels can often sink into the ground, making them dirty and posing a tripping hazard
Besides that, it's also important for the Maid of Honor to avoid shoes that are too glitzy, or anything that is going to stand out and detract from the Bride. This includes strange or overly bold colors. Leave the silver sequins at home for another time.
My two final words of wisdom for the Maid of Honor regarding wedding shoes are, first, that it's never a bad idea to have a second pair of shoes ready. You don't want to snap your heel and find yourself with nothing else to wear. And second, I have had great luck with the price and selection at Shoebuy.com. They may have just what you're looking for.
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